To compete in a global and modern world, companies need to apply methods and systems to develop intangible assets such as brands, innovative business models, service and corporate cultures, among others.
Customer Service Management.
Cultural Diversity Management.
Brand Equity Management.
Corporate Culture Management.
Corporate Social Responsibility.
Intangible Asset Appraisal.
Any company that wants to insert itself successfully in the global economy must see cultural diversity as an asset, not a liability. Understanding different national cultures and adequately processing their differences generates competitive advantages.
Interview to Diego de la Torre, President of Aleteia Capital, In La Hora N, Program produced by Canal N.
Diego de la Torre is co-founder of La Viga, the largest cement and steel distribution company in Peru. Mr. de la Torre has, in part, been able to achieve such considerable success because of his ability to develop the intangible assets of his company. Under his leadership La Viga designed a structure, culture and business processes that have become benchmarks in the industry. He is also founder of Quikrete Peru, a joint venture with an American company that has led and pioneered the production and development of dry ready mix concrete in the Peruvian market.