To compete in a global and modern world, companies need to apply methods and systems to develop intangible assets such as brands, innovative business models, service and corporate cultures, among others. Even through these are not new concepts, learning to see them as some of the most important sources of competitive advantage and of future benefits, and therefore developing programs to manage them, is new indeed.
Aleteia Capital develops the valuable capital that lies in the intangibles of companies, by providing two types of service: workshops and consulting. Our areas of expertise are:
Customer Service Management
Cultural Diversity Management
Brand Equity Management
Corporate Culture Management
Corporate Social Responsability
Intangible Asset Appraisal