Any company that wants to insert itself successfully in the global economy must see cultural diversity as an asset, not a liability. Understanding different national cultures and adequately processing their differences generates competitive advantages. By applying the most up-to-date managerial methods – such as the one designed by Dr. Geert Hofstede – this workshop will allow us to adopt a global culture in our company. Core competences will also be developed in order to connect culturally, emotionally and economically with “non western” sectors of the Peruvian Society.


  • To analyze the sources of cultural differences: national, ethnic and gender.
  • To compare and contrast our cultural values and how they differ from Anglo-Saxon, Asian and Scandinavian corporate cultures.
  • To analyze and evaluate the impact of these differences in the individual, group and organizational behavior.
  • To strengthen or develop skills to perform effectively in multicultural environments.
  • To develop effective competitive strategies for different societies or cultural segments of the population.

Capitalize opportunities in international markets.
Improve your communication and understanding with foreign nationals and Peruvians.

The Program

The program is a full day seminar that will comprehensively cover this important business strategy megatrend.

WORKSHOP: Managing Cultural Diversity for competitive advantage

  • Cultural diversity: why the interest?.
  • Different approaches to Cultural Diversity: Homogeneous approach; Ethnocentric approach; Synergistic approach.
  • Impact of cultural diversity in the bottom line (international and Peruvian cases).
  • Hofstede’s Theory
  • Power distance dimension and its impact in leadership styles.
  • Análisis de la posición de 40 países en el Power Distance Index.
  • Analysis of the position of 40 countries in the Power Distance Index.
  • Individualism/Collectivism dimension in the different cultures.
  • Design of wage incentive mechanisms that fit efficiently with the national culture.
  • Analysis of the position of 40 countries in the Individualism Index.
  • Masculine / feminine dimension of the national culture and its implications in the development of corporate strategies. Analysis of economic sectors and their relationships with these cultural dimensions. Analysis of the position of 40 countries in the Masculinity Index.
  • Uncertainty Avoidance dimension. Impact of this dimension in the innovation processes of the company. Barriers generated by this dimension to the development, expansion and diversification of the company.
  • Cultural relativism and ethical relativism. Implications for the corporation.
  • Minorities in the organization.
  • Management of multicultural teams. Skills to develop synergies in multicultural settings.
  • Balancing the professional and family life.
  • The global manager. International career and expatriates.

At the end of this workshop a guide to help you make an orderly transition into another culture will be provided, together with information about how to do business with natives of four countries.

Participant Profile:

This workshop is aimed at top management: Board members, CEOs, Vice Presidents, Department Heads and all those responsible for leading companies, organizations and/or areas within them.

More information:

Av. Dos de Mayo 534 Of. 301, Miraflores. Lima - Peru. Phone: (51 1) 2715573