Any company that wants to insert itself successfully in the global economy must see cultural diversity as an asset, not a liability. Understanding different national cultures and adequately processing their differences generates competitive advantages. By applying the most up-to-date managerial methods – such as the one designed by Dr. Geert Hofstede – this workshop will allow us to adopt a global culture in our company. Core competences will also be developed in order to connect culturally, emotionally and economically with “non western” sectors of the Peruvian Society.
The program is a full day seminar that will comprehensively cover this important business strategy megatrend.
WORKSHOP: Managing Cultural Diversity for competitive advantage
At the end of this workshop a guide to help you make an orderly transition into another culture will be provided, together with information about how to do business with natives of four countries.
This workshop is aimed at top management: Board members, CEOs, Vice Presidents, Department Heads and all those responsible for leading companies, organizations and/or areas within them.